There are a number of different factors that can influence how effectively your business listing is being promoted:
- The amount of information on your page and how attractive it is to clients
- Recent client reviews
- Attractive offers for new clients
- Whether or not the business handles incoming emails and calls properly
- Pre-appointment contact (calls and/or text messages reminding clients about appointments)
You should also consider the demand for your services. To evaluate how effectively your business is being promoted, analyze the detailed traffic statistics in your business account.