BreathFinder Versus GPBA
Key Differences and Complementary Opportunities
Introduction:
The breathwork industry has seen rapid growth in recent years, with more practitioners and schools seeking ways to gain recognition, build credibility, and connect with a broader audience. Two platforms, BreathFinder | Global Breathwork Institute and the Global Professional Breathwork Alliance (GPBA) are available with distinct approaches to supporting the breathwork community and industry. While both offer valuable resources, their focus, target audience, and services differ significantly.
This article will explore the key differences between the two platforms and highlight how they can complement each other in the evolving field of breathwork, vetting processes.
BreathFinder | Global Breathwork Institute
BreathFinder is a relatively new platform designed to help breathwork practitioners and training providers elevate their presence and establish credibility, whilst providing tools for marketing and business development.
We are an independent self regulated professional body which is not affiliated with any regulatory bodies or professional regulatory authorities. We provide membership to empower breathwork professionals by enhancing their online visibility, helping them attract more clients. We also specialize in connecting breathwork providers with individuals seeking to enhance their breath health and wellbeing. Our purpose is to be a global facilitator of breath health and wellness practices through access, education, raising awareness and advancement of breath complementary therapies.
Table of Contents
Mission & Focus
- BreathFinder’s core mission is to be a global facilitator of breath health and wellbeing. We also empower breathwork professionals by enhancing their online visibility, helping them attract more clients, by connecting breathwork professionals with individuals seeking to enhance their well-being.
- The platform offers comprehensive listings, ensuring that you find the perfect match for your needs. Whether you’re a practitioner looking to expand your reach or someone in search of transformative breathwork services, We provide the visibility and connection you need.
- We are not affiliated with any regulatory bodies or professional regulatory authorities.
- We also offer a directory where practitioners can showcase their skills and credentials, making it easier for clients to find and trust them. Additionally, we place a strong emphasis on supporting practitioners in building their brand and online presence.
- GPBA, on the other hand, is a well established accreditation body focused on upholding professional and ethical standards within the breathwork community. It provides accreditation to breathwork schools and practitioners who adhere to its rigorous standards. GPBA is primarily concerned with ensuring that breathworkers meet specific criteria for ethical practice and educational excellence, promoting the legitimacy of breathwork as a profession.
Target Audience
- BreathFinder.io caters to a broad range of breathwork practitioners and training providers, including both established and emerging practitioners who may not yet meet the stringent qualification requirements of GPBA. It is especially valuable for smaller or emerging providers looking to gain recognition and expand their reach in a competitive market. The platform’s ease of use and digital tools make it ideal for breathwork providers who are seeking to build their brand, gain more clients and increase their online visibility and presence through online marketing, SEO tools and digital badges.
- GPBA is geared towards well established schools and practitioners that have met its strict criteria for accrediation. It maintains a directory of qualified breathwork schools and professionals, ensuring that those listed have undergone rigorous training and adhere to ethical practices. GPBA’s target audience values the organization’s endorsement as a mark of quality and professionalism. The platform appeals to those seeking formal recognition and certification within the breathwork community.
Key Difference: BreathFinder is more inclusive and accessible offering opportunities for practitioners at different stages of their career looking to build their practice, whereas GPBA serves experienced practitioners and schools seeking formal accreditation.
Vetting and Certification Process
BreathFinder.io has implemented a robust vetting process for service and training providers to ensure that those listed on the platform meet its standards for professionalism and quality. See the following steps to become a Trusted & Approved Provider:
- Initial Application: Providers apply by submitting information about their breathwork practice, including the types of services they offer, their training background, and experience.
- Credentials Review: BreathFinder conducts a thorough review of the applicant’s credentials, including certifications, training, and professional history. The platform verifies the authenticity of any existing certifications.
- Background Check: A background check is performed to ensure that the provider adheres to ethical practices and has no history of misconduct in the breathwork community.
- Adherence to Standards: Applicants must demonstrate adherence to BreathFinder’s own approval standards, which emphasize quality breathwork training and professional conduct.
Upon completing these steps, providers are recognized as “Trusted & Approved Providers” on the platform. They receive a special digital badge, signifying that they have passed the vetting process and meet BreathFinder’s standards. This badge can be used on their personal website, social media, and marketing materials, giving clients confidence in the provider’s qualifications.
Key Difference: While GPBA focuses on professional and ethical accreditation, BreathFinder has created its own standards that support the needs of emerging practitioners and training providers that meet high standards yet do not as yet qualify for GPBA accreditation. These standards ensure that providers listed on the platform have gone through a thorough vetting process and are capable of offering high quality breathwork service offerings as a stepping stone to build their reputation.
Business Development & Marketing Support
- One of the standout features of BreathFinder is its strong emphasis on business development and marketing tools. In addition to the vetting process and digital credentials, it offers breathwork professionals a variety of services designed to help them grow their client base, including SEO optimization, directory listings, and digital marketing strategies. By focusing on the business side of breathwork, BreathFinder not only helps providers gain recognition but also drives their practice forward to attract more clients and expand their reach further online.
- While GPBA provides a directory of certified breathwork professionals and schools, its primary focus is on maintaining ethical standards and accreditation rather than offering business development support. Practitioners listed in GPBA’s directory benefit from being recognized as certified professionals, rather than business development.
Key Difference: BreathFinder focuses on business development and client acquisition, by helping breathwork professionals market themselves and business while GPBA emphasizes accreditation and ethical standards.
Membership Models & Pathways
- BreathFinder operates a membership model that provides breathwork providers with access to a variety of tools, including directory listings, digital badges, and marketing resources. The platform’s membership is geared towards supporting breathwork professionals at various stages of their journey, whether they are new to the field or looking to grow an established practice.
- GPBA’s membership is tied to its accreditation process body. Schools and practitioners must meet specific educational and ethical requirements to become certified members. The focus is on maintaining high standards within the breathwork community, with less emphasis on business support. Members are required to follow established standards for breathwork education and practice.
Key Difference: BreathFinder’s membership is geared towards growth and visibility through digital tools, while GPBA’s membership is focused on upholding certification standards within the breathwork profession.
Digital Credentialing & Badges
- BreathFinder: Practitioners & Training Schools who complete the vetting process and meet BreathFinder’s standards receive a digital badge that certifies them as a “Trusted & Approved Provider.” This badge is a tool for enhancing visibility and gaining trust from potential clients. The digital credentials offered by BreathFinder are easy to share on social media, websites, and marketing materials, making them a valuable tool for self promotion.
- Global Professional Breathwork Alliance: GPBA also offers digital credentials for certified practitioners and training schools, but these are primarily indicators of professional and ethical compliance. GPBA’s credentials signify that the practitioner meets the alliance’s stringent certification standards, focusing more on formal accreditation than on marketing.
Key Difference: BreathFinder’s badges are more focused on enhancing visibility and marketing oriented for client acquisition, helping breathwork providers build their brand and attract clients, while GPBA’s badges focus on professional and ethical compliance within the breathwork community.
Addressing Common Misconceptions
While our name may be new to you, our commitment to becoming a prominent
figure in the Breath Community is unwavering. We are dedicated to establishing our platform as
a global facilitator of breath health and wellness practices. Our approach involves investments in
search engine optimization, the growth of targeted social media communities, and the
exploration of sponsorship opportunities.
While BreathFinder offers a directory for breathwork practitioners and training providers, it also provides digital credentials, marketing tools, and business development resources. It’s a full-service platform designed to help practitioners and training providers grow their business and improve online visibility.
BreathFinder has a robust vetting process. Practitioners must pass all stages of the verification process, demonstrate adherence to ethical standards, and prove their credentials before being listed as a “Trusted & Approved Provider.” This ensures quality and professionalism.
BreathFinder is open to both new and established practitioners and training schools. Whether someone is just starting out or has been in the field for years, they can benefit from the platform’s tools and resources, which are designed to help practitioners and training schools at all stages.
BreathFinder’s certification process ensures that practitioners and training schools meet high professional standards. Its digital badges are designed to boost credibility and help practitioners and training schools stand out online, making them valuable for client trust and business growth.
Clients often look for visual indicators of credibility, and BreathFinder’s digital badges provide just that. These badges can be shared on websites and social media, helping practitioners establish trust and attract more clients.
We want to clarify that our goal is not to disrupt any advertising strategy that is currently
working for you. In fact, we encourage you to evaluate the performance of your existing
advertising efforts. Have you recently assessed the return on investment from various
platforms? Understanding the effectiveness of your current strategies is crucial.
At BreathFinder, we pride ourselves on offering super affordable advertising solutions. Our
commitment is to provide value that allows you to recoup every cent you invest in us. Our aim
is to earn and retain your business, focusing on your long-term success.
It’s important to note that while your current advertising may be yielding positive results, no
single source can reach every potential customer. Our platform serves as a complementary
addition to your existing strategies, helping fill in the gaps in your local and international reach.
Boost Online Visibility & Improve Search Results: Increasing your online visibility is crucial in
today’s market. Your listing on our site can enhance your search engine ranking, improve SEO,
and elevate your position in local search results. This exposure ensures that your business name
is in front of as many local people as possible, multiple times. Studies show that consumers often
need repeated exposure before deciding to engage with a business.
Make a lasting First Impression: Our website attracts a unique niche of consumers who may not
have heard of your business. Your comprehensive profile allows potential customers to make an
informed decision without leaving our site. This is a powerful way to introduce yourself to a whole
new audience and leave a lasting positive impression.
Level the Playing field with competitors: Being listed on our platform ensures you maintain a
level playing field with competitors who have already claimed their spot. You deserve the attention
in your industry, and we are here to help you secure and expand your market share.
Increase Clientele & Selectivity: A larger pool of potential clients allows you to be more selective in choosing your customers. Consider factors like location, ease of collaboration, and price sensitivity to tailor your clientele to align with your business goals.
Scale Your Business Strategically: With a broader audience, you gain the ability to strategically scale your business. This might involve hiring more people, opening new locations, or even appealing to a more affluent demographic, allowing you to charge premium rates.
Ensure Long-Term Sustainability: Even industry giants like Coca-Cola and Amazon recognize the importance of ongoing advertising for sustained success. To reach your
business’s full potential, consistent and targeted advertising is key. Affordable Advertising Plan: Our advertising plans are designed to be cost-effect, requiring an investment less than the price of a glass of kombucha a day. It’s a practical and impactful strategy for expanding your business’s visibility within the community.
We are delighted to hear that your core online presence is well-established. While everything looks great, we propose taking a more holistic approach to your marketing strategy, broadening
your exposure across the internet and our community.
Imagine your website or Facebook page being seen by more and more people each day. By advertising on our site, our primary goal is to amplify the visibility of your brand, enticing individuals to explore your website or page.
Furthermore, we’ll enrich your profile on our platform by seamlessly incorporating the fantastic information already present on your website. This ensures a captivating first impression and maintains a consistent messaging strategy across the internet.
Visitors can seamlessly transition from your listing on our platform to your website, ensuring a cohesive and compelling message.
We are confident you’ll be pleased with the results, prompting you to explore additional avenues for advertising your business. Establishing a robust online presence across various platforms is
crucial for sustained growth and long-term success.
No, we are an independent self-regulated professional industry body that provides membership.
We are not affiliated with any regulatory bodies or professional regulatory authorities.
Our purpose is to be a global facilitator of breath health and wellness practices through access, education, raising awareness and advancement of breath complementary therapies.
No. Whilst we advise that you stay up to date with the latest industry standards for your breathwork modality, we do not require evidence of ongoing Continuing Professional Development (CPD) or Continuing Professional Education (CPE) to maintain your membership.
Conclusion:
BreathFinder | Global Breathwork Institute and the Global Professional Breathwork Alliance both play crucial roles in the breathwork industry, though they offer different services. BreathFinder focuses on helping breathwork providers build their brand and attract clients through digital credentials, marketing tools, and business development resources. GPBA, meanwhile, serves as a certification body ensuring that breathwork professionals meet high ethical and professional standards. By understanding their differences and recognizing the potential for collaboration, providers can benefit from both platforms to establish credibility, gain visibility, and grow their practice in the breathwork field.
BreathFinder Editorial Team
The views expressed in this article are those of the author and are for informational purposes only. This information is not to be taken as medical advice. Please consult your physician / doctor and read the warnings before joining or participating in any published breathwork information on our website.
