About Us - Soul Purpose

To be The World's Leading Global Breath Community Platform

About the Heart of Our Journey

We are a global social, community platform that is committed to sharing the art and science of breathwork as a tool of self-empowerment, healing and transformation using the power of breath as a daily holistic wellness practice.

Our purpose is to be a global facilitator of breath health and wellness practices through access, education, raising awareness and advancement of breath complementary therapies.

Our Mission Through Breathwork

We are a movement with a noble calling, inspired by the breath and grounded by bridging breath seekers to practitioners in our community breath collective that makes a lasting impression on this Planet. 

Together, we’re a collective of heart-centered human beings – conscious creatives, dreamers, and healers – welcome to our community.

Our community is based on relationships and all decisions made and steps taken will be with this in mind.

Justin McCoy

Creative Director & Founder

Breath Lover

Founded by a noble calling and loved by activist, evangelist, breath lover, enthusiast and Breath Coach, Justin McCoy.  

Transformative Solutions for Business Growth

Hit the button below to get a quick walkthrough

Our primary focus has always been to provide community. It is amazing what the platform is becoming.

Our Values in Hard Work & Dedication to Excellence

We are committed to serving you, our customers. At our heart, we’re a people business and were all about keeping things simple, no-nonsense straight taking company.  To support this, we have committed ourselves to ten ethical business values. These are the principles we adhere to in our day-to-day operations to make sure we deliver lasting results and great value, simply and effectively time and time again.

1. Good & Great

The difference between good and great is that extra step.  The creators of are valiant at heart.  We expect the very best from ourselves and hold others that surround us to that same standard.  We believe that great businesses are born from people willing
to take that “EXTRA STEP.”

2. Customer Focused

We want to impress our customers with our energy and passion. We want you to say WOW!  That means we’ll observe the divine discontent and recommend the right solution, not just any solution.  We take time to listen to our customers, to understand them and work out how we can best SOLVE their business and marketing objectives.

3. Keep It Simple

Our intention is to make things simpler for our customers and ourselves. We’re striving to remove unnecessary red tape, streamline our processes and simplify our products and services to make sure our customers get what they need when they need it.  SIMPLICITY in the fact that the website platform, product and services are designed with the human user experience in mind.

4. Transparent

We’ll be TRANSPARENT, OPEN and HONEST.  We’ll be straight-talking, straight-shooting and straight down the line.  We’ll act honestly and openly to minimise any surprises.

5. Innovation

We’re all about finding new ways to IMPROVE our effectiveness.  We’re not about bleeding edge, we’re about designing, building and delivering industry-leading solutions.  Which work every time.

6. Measure Twice, Cut Once

We’re fanatics about software QUALITY. Grounded in quality management principles, every product and service has been thoroughly tested before hitting the street. Our adherence to world-class system development methodologies assures a quality product.

7. Attitude Is Everything

Charles Swindoll said it best “The longer I live, the more I realize the impact of ATTITUDE on life”. We understand the power of this statement and its ability to propel a business from good to great. We embrace positive and upbeat attitudes while eliminating negativity. Winners have the ability to find opportunity in every situation.

8. Financially Accountable

Before we make a decision we ask ourselves: what would I do if it was my money on the line? We’ll consider the IMPACT of our actions and make recommendations to our customers that meet their business and fiscal needs.

9. Planning

Everyone’s got a dream, everyone’s got a goal, but what’s the plan. Our plan has got something that we call the C5 complex. Our plan is CLEAR, CONCISE, COMPELLING, CONSISTENT and COMMITTED. When you truly do something that you are passionate about, there is no plan B.

10. Ethical Business

We practice our ethics in our business.  Our business and careers is a major form for our practice of transformation, so we infuse our highest ideas into our work, always looking for win win opprotunites.  We hold firm that the end never justifies the means and practice these principles in all our affairs.

Nurturing the Enviroment

Our Policy is designed to:

  • Integrate environmental management into our everyday operations.
  • Improve our environmental efficiency and core sustainability.
  • Help our supply chain to reduce their carbon footprint where possible.
  • Our platform is entirely carbon-neutral and runs on 100% renewable energy which consumes 50% less energy than traditional hosting environments.

So how are we doing this?

We practice what we preach. We’re serious about minimizing the environmental impact of our products & services by supporting businesses and investing in our Global Community.  As a small business, we encourage staff to reduce the environmental impact where possible.  Our initiatives are based around the theme of reduce, recycle, switch off and travel sustainably.

Thanks for saying hello.

How can we help?

Thanks for saying hello.

How can we help?